Art and Possibilities
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Marketing

 

Creative Campaigns

 
 

Gamvar Varnish Brush

The best of the best, all in one.

The creative direction for the Gamvar Varnish Brush relied heavily on beauty and simplicity. The goal was to show how the brush could do everything you need for varnishing, all in one product. We accomplished this through a series of well composed and beautifully lit images (directed and shot by myself), along with a video showing the varnish process using the product.



In collaboration with UMG Gaming and Microsoft

Lateshift was a bit of a whirlwind, as it went from concept to production in only a few short months. This was a test of experience and time management and there were a lot of long days. We wanted to give the press package for the series a clean graphical feel while utilizing assets directly from the game as design assets. The logo and overall look give an F1 sort of feel that is enjoyable to gamers and racing enthusiasts alike.

LATESHIFT North America

Series communication graphics